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The Family Business Collective

Your father built this on relationships and handshake deals. You’re building it on systems and strategy—not because the old way was wrong, but because customers now expect omnichannel and digital competitors are eating your lunch. You can’t hire McKinsey without family revolt. But you also can’t keep running a €100M business like it’s still 1985.

Welcome to the table where family business leaders professionalize operations while honoring legacy.
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Where legacy meets systems

Not betrayal. Evolution. For second and third-generation leaders modernizing what parents built.

You love your father but some of his business practices don’t scale. The business is successful but outdated ways are holding it back. Innovation feels like betrayal when grandpa’s portrait watches every board meeting. And you can’t talk freely about this tension, not with employees who’ve been here 30 years, not with family members on the board, and definitely not at Christmas dinner.

Your membership includes intimate dinners with fellow 2nd and 3rd generation leaders navigating the same tensions, monthly peer sessions where you process the complexity of modernization without judgment, and an annual immersive with families who’ve successfully professionalized without losing their soul. You’ll join a private community of family business leaders who actually understand—the counsel you can’t get from 30-year employees or family members on the board.


We keep this collective deliberately small. The trust required to speak freely about family dynamics demands careful curation. Events rotate between Abu Dhabi, Kuala Lumpur, and select international locations.

This is peer learning for family business leaders building systems to replace relationship-based models, without losing what made you special.

Four ways we're different
from generic business groups

Peers in your position

Other 2nd/3rd gen leaders navigating the same tension: honoring legacy while demanding modernization.

Practical, not theoretical

Systems that professionalize operations: from dad's instinct to documented process, without family warfare.

Safe space
for truth

Say what you can't at the family table. Process the complexity without judgment or advice to "just talk to dad."

Proven paths

Learn from families who've modernized successfully: digitized, systematized, and still thriving.

Apply to join

What you get as a Family Business Collective member

Five transformations when you stop modernizing alone

These aren’t features; they’re outcomes. What actually changes when you have peers navigating the same generational tension, frameworks that honor both legacy and necessity, and permission to admit it’s hard.

01

Replace handshakes with systems:
Document dad’s relational genius into processes your team can execute without him in the room.

02

Professionalize without losing soul:
Add structure, accountability, KPIs—while keeping the family values that built trust.

03

Navigate family politics with grace:
Get the transformation approved by family board using language they understand and respect.

04

Build an Omni that actually works:
Add e-commerce and digital without abandoning the physical presence that made you local legends.

05

Lead the next generation confidently:
Earn respect separate from your last name through competence, results, strategic thinking.

01

Replace handshakes with systems.
Document dad’s relational genius into processes your team can execute without him in the room.

02

Professionalize without losing soul.
Add structure, accountability, KPIs—while keeping the family values that built trust.

03

Navigate family politics with grace.
Get the transformation approved by family board using language they understand and respect.

04

Build an Omni that actually works.
Add e-commerce and digital without abandoning the physical presence that made you local legends.

05

Lead the next generation confidently.
Earn respect separate from your last name through competence, results, strategic thinking.

Investment & commitment

This isn’t networking. It’s a 12-month transformation commitment for family business leaders serious about modernizing with peers who understand the complexity.

For family business leaders who fit these six criteria

€50M-€300M

Your revenue range. Substantial but not enterprise bureaucracy.

2ND/3RD Gen

Taking over or modernizing what parents built. That’s the tension.

Investment

€5,000–7,500/year depending on region. Application required.

Must change

You recognize transformation isn’t optional. Digital competitors won’t wait.

Family boss

You control budget as family CEO. No procurement committee drama.

Practical

You want systems that work, not consultants with €2M strategy decks.

Apply to join

Client reviews

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Valentine Letzelter
Post Merger Integration (PMI) Portfolio Director Philips
I have been working closely with Loek on planning strategic initiatives related to enhancement of Omnichannel Service at Staples, where he clearly impressed me by his though leadership and skills to manage change: Although the organizational set up was quite complex, he managed to lay down a clear vision and to quickly build momentum around it among the various stakeholders.
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Iris Jansen
Corporate Recruiter @ Guidion
I had the pleasure of working with Loek and always appreciated his structured way of working and sharp focus. He brings clarity and calm to complex situations and consistently delivers high-quality results. A reliable and thoughtful professional I’d gladly work with again. And no matter how busy things got, there was always space for a good laugh, which made working together even more enjoyable.
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Roger Stoffers
Enterprise Architect at ASN Bank
Loek is a very amicable person. As a client analyst, he’s of the kind that will not try to solve everything alone, but look for the win-win joint effort type of solution. He is willing to hear alternatives and utilize the solution which fits purpose best. This creates a lot of goodwill in the business as well as at the partners. Loek really understands his business which makes him an invaluable member of the team. I consider Loek a collegue and not a business partner.
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Martin Doens
Global Business & Digital Technology Leader
I worked with Loek at ECCO Shoes, where I was responsible for the wholesale & retail technology agenda and he was responsible for the global omni-channel strategy and business execution. Loek was a true thought partner and strategic thinker who gets quickly to the core and drive the right decisions with his stakeholders. With his energy & drive multiple omni-channel releases went live in US, Canada and Australia, delivering critical business value during a tough (C-19) period where many of the retail stores were closed or partially closed. Loek proactively identifies opportunity and is able to quickly prioritize the right things so that they are delivered quickly to drive customer and business value. It has been a pleasure to work with Loek as my sparring partner. I recommend Loek for any strategic digital and omni-channel leadership positions in large, global organizations.
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Mark Cloesmeijer
Passion for solving complex business problemsPassion for solving complex business problems
Loek is guy you want in your project for his dedication and his excellent insight in the Retail world. Loek always thinks one step ahead and has no problem switching between the world of IT, business targets and human aspects. This makes him a valueable player for any project or organisation. Keep up the good work and till future times!
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